Trends in Romanian OOH market: Digital screens and real-time trading An increase in the number of digital screens and real-time trading, new developments in hyper-targeting, and a growing beacon adoption focused on analytics – out-of-home advertising (OOH) will be a core part of social and mobile...
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Media Investment wins MIXX Award at ICEEfest 2016 Category: Best Native Advertising Campaign/Project Client: Ursus Breweries Year / Domain / Status: 2016 / Drinks/Alcohol / Winner Strategy description: The campaign’s objective was to communicate Ursus Cooler as the most refreshing beer mix along with the cooling sensor. The business challenge...
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Media Investment: This year’s digital trends are the development of video, native, chats and mobile In the ever changing media environment, with the rise of digital and programmatic, Business Review met with Dan Balotescu ,managing partner at Media Investment to find out more about the new...
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